Do you remember the early days of the Internet? Well in the beginning, only a few companies and individuals controlled how we communicated online. But that's no longer the case with the eventual rise of social media. Let's start by talking about how to best define what social media is, and what it means to market a business on these channels. Social media is an online platform, website or technology that allows individuals and companies to communicate and share information either publicly, privately or both. The term social network, social channels, and social platforms all mean the same thing and can be used interchangeably to describe the different mediums found on social media. The different types of social networks out there are vast. For example, Yammer is a chat tool different companies use to internally communicate with employees across departments which makes it a social network. While Pinterest is a larger public platform primarily used by consumers and businesse...