Intro to Social Media Marketing

where does social media marketing planning fit business objectives marketing plans IMC plan Social Media Marketing plan stages of social media marketing maturity trial phase transition phase strategic phase- firm utilizes a formal process to plan social media what are the steps in social media marketing planning good plan characteristics understand the marketplace establish clear measurable goals Step 1: Situation Analysis review firms environment and SWOT analysis good questions to ask are there links between direct strategy and social media what activities can be tied to social media what resources can be directed to social media is the organization prepared for social media who are our customers who are our competition what key trend may affect our decisions step 2: objective and budgeting   task ( what is to be accomplished quantity ( how much) time ( by when) budgeting methods percentage of ad spend method competitive party method ob...