- where does social media marketing planning fit
- business objectives
- marketing plans
- IMC plan
- Social Media Marketing plan
- stages of social media marketing maturity
- trial phase
- transition phase
- strategic phase- firm utilizes a formal process to plan social media
- what are the steps in social media marketing planning
- good plan characteristics
- understand the marketplace
- establish clear measurable goals
- Step 1: Situation Analysis
- review firms environment and SWOT analysis
- good questions to ask
- are there links between direct strategy and social media
- what activities can be tied to social media
- what resources can be directed to social media
- is the organization prepared for social media
- who are our customers
- who are our competition
- what key trend may affect our decisions
- step 2: objective and budgeting
- task ( what is to be accomplished
- quantity ( how much)
- time ( by when)
- budgeting methods
- percentage of ad spend method
- competitive party method
- objective and task method
- what objective metrics do
- ensure accountability
- demonstrate financial contribution of marketing efforts help us to work smarter an more efficientlys
- step 3 : gather target audience insight
- which segments should we select to target
- create social media profiles
- geodemographic, psychographics and product-usage, characteristics
- in which zones and communities do they participate
- how do they use social media
- what is important to them
- step 4: select social zones
- step 5: developing an experience strategy
- common issues addresses in a creative belief
- what are the existing creative assets
- how can we integrate with other branded media being used by the organization
- what experiences are possible given target market needs and motives, the available channels and the creative assets
- what content will be needed
- comments
- questions and polls
- video/images
- apps
Aaron Rodriguez Marketing 3800 Nicholas Pendarvis February 10,2018 Stars React to Big Moves The use of social media in sports is very active especially when it comes to fans interacting with a brand or organization.This is largely seen in large metropolitan areas such as Los Angeles. Consumers are able to speak their minds on all aspects of the organization and talk about their preferences and dislikes about an organization. This is prevalent when it comes to consumers who are stars themselves. Stars naturally have vices that will be heard but social media allows them to have their thoughts to be able to be heard at a moments notice. This article shows how the rapper Ice Cube was able to share how he was not happy about the trade between the Lakers and the Cavaliers. This piqued my interest because it illustrates how social media creates a platform where stars as well as average fans can put in their opinions and talk about how they feel about where an organization is g...
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