• on site and off site optimization 
  • off-site optimization 
  • on-site indicators 
    • media tags 
      • codes embedded in a web page 
    • title tag 
      • an html log that defines 
  • meta tags, title tags and meta description 
  • off-site optimization 
    • off-site indicators 
      • information used by web crawlers to accurately index websites that is not found on the actual site itself 
  • SEO tactics 
  • whole hats ( ideal SEO practices) 
      • provide good quality content with the best use of keywords and tags and earned tactics of reputable sites 
  • social media optimization 
    • the overarching goal is to increase the likelhodd that others will share an promote social media contact
  • on site tactics 
    • click bait 
      • humor hook 
      • controversy hook 
      • resource hook 
      • research
  • social entertainment and play theory 
    • play as power 
  • what is a social game 
    • social games 
      • multiplayer competitive 
  • elements of social games 
    • leaderboards 
    • achievment badges 
  • how can you characterize social games 
    • platform 
    • mode 
    • mileu 
    • genre 
  • genres 
  • simiulation action 
  • role-playing 
  • strategy 
  • genres 
    • simulation 
      • attempt to depict real-world situations as accuratly as possible 
  • action 
  • role-playing 
    • role-playing games (RPG's) genres in which the players play a character role with the goal of completing some mission 
    • closely tied to the mileu of fantasy 
  • strategy 
    • involve expert play to organize and valuable
  • options for game-based marketing 
  • in game advertising 
  • social shopping 
    • reefers to situation s where consumers interact with others during a shopping event online 
  • best practices 
    • authenticity - accept organic WOM ( including negative WOM) 
    • acknowledge opinions that were invited, incentivised or facilitated 
    • advocacy - enable consumers to rate the value of opinions 
  • WOMMA Guidlines for WOM marketing 
  • educate people about products 
  • identify people most likely to share opinions 
  • provide tools to make it easier to share opinions 
  • study how, when and where opinions are shared 
  • listen and respond to supporters 

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