Intro to Social Media Marketing

on site and off site optimization off-site optimization - "Off-site SEO" (also called "off-page SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).   on-site indicators media tags codes embedded in a web page title tag an html log that defines meta tags, title tags and meta description off-site optimization off-site indicators information used by web crawlers to accurately index websites that is not found on the actual site itself SEO tactics whole hats ( ideal SEO practices) provide good quality content with the best use of keywords and tags and earned tactics of reputable sites social media optimization the overarching goal is to increase the likelihood that others will share an promote social media contact on site tactics click bait humor hook controversy hook resource hook research social entertainment and play th...

- Creating and managing brands is one of the most important and challenging activities in all of marketing. A brand can be an enormously valuable asset for your company if it's done properly. In fact, for some companies, brands are the single most valuable asset the company owns. I'm Drew Boyd, and I've been in the marketing profession for over 30 years. I teach branding to graduate students and I help companies improve their branding effectiveness.         In this course, I'll share with you a step-by-step process for creating a brand, linking that brand to your company's core values, and launching the brand into the marketplace to get it working for you. Whether you have existing brands, or you're starting from scratch to create a new one, this course features the tools and frameworks needed to build brand equity. Strong, effective brands give you a competitive advantage in the marketplace and help you weather the storms of market competition and other...