on site and off site optimization off-site optimization on-site indicators media tags codes embedded in a web page title tag an html log that defines meta tags, title tags and meta description off-site optimization off-site indicators information used by web crawlers to accurately index websites that is not found on the actual site itself SEO tactics whole hats ( ideal SEO practices) provide good quality content with the best use of keywords and tags and earned tactics of reputable sites social media optimization the overarching goal is to increase the likelhodd that others will share an promote social media contact on site tactics click bait humor hook controversy hook resource hook research social entertainment and play theory play as power what is a social game social games multiplayer compet...
Posts
social publishing strategies search engine optimization its about understanding search engines patterns search engine mechanics search engines produce entries by replying on Web crawlers ( " bots" or "spiders") automated web programs that gather and index information steps in keyword research brainstorming collect search engine volume long tail keywords tools for keyword search google adwords google trends understanding key word attributes relevance does the keyword you found accurately reflect the nature of the products and services you offer volume number of searches per month for a particular competition
Social publishing
social publishing zones blogs websites that host regularly upload content content is king content marketing a marketing technique of creating types of content blog posts channels of content distribution blogs/microblogs offer an opportunity for individuals to express their opinions, share types of content producers editorial commercial message commercial message makes it clear that the intent is to persuade the reader or viewer to change an attitude o behavior consumer-generated content organic content content that a person feels intrinsically motivated to prepare and share incentive content encouraged by the offer of an incentive, such as the chance to win a contest receive free merchandise, or
paid media in social communities social ads earned media and brand engagement earned reach gained when people share positive brand options and branded content with others is the brand ready for social communities is the brand set up for engagement if the brand participates in social media where should the brand be how can the brand's profile be developed in such a way as to reflect the brand's personality
Los Angeles Dodgers 2020000 2000000 1980000 1960000 1940000 1920000 1900000 1880000 1860000 1840000 Week 1 Week 2 Week 3 Los Angeles Lakers 8000000 7000000 6000000 5000000 4000000 3000000 2000000 1000000 0 Week 1 Week 2 Week 3 3000 2500 2000 1500 1000 500 0 Los Angeles Dodgers Retweets per Post Likes Per Post Comments Per Post 1400 1200 1000 800 600 400 200 0 Los Angleles Lakers Retweets per post Likes Per post Comments per post 800 700 600 500 400 300 200 100 0 Los Angeles Rams Retweets per post Likes Per post Comments per post Los Angeles Rams 752400 752200 752000 751800 751600 751400 751200 751000 750800 750600 750400 Week 1 Week 2 Week 3