• paid media  in social communities
    • social ads
  • earned media and brand engagement
    • earned reach
      • gained when people share positive brand options and branded content with others
  • is the brand ready for social communities
    • is the brand set up for engagement
    • if the brand participates in social media where should the brand be
    • how can the brand's profile be developed in such a way as to reflect the brand's personality

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