Social publishing

  • social publishing zones
    • blogs
      • websites that host regularly upload content
  • content is king
    • content marketing
      • a marketing technique of creating
  • types of content
    • blog posts
  • channels of content distribution
    • blogs/microblogs
      • offer an opportunity for individuals to express their opinions, share
  • types of content producers
    • editorial
  • commercial message
    • commercial message
      • makes it clear that the intent is to persuade the reader or viewer to change an attitude o behavior
  • consumer-generated content
    • organic content
      • content that a person feels intrinsically motivated to prepare and share
    • incentive content
      • encouraged by the offer of an incentive, such as the chance to win a contest receive free merchandise, or

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