Aaron Rodriguez
Marketing 3800: Social Media Marketing
NIcholas Pendarvis
February 16,2018
SEO Foundations
This video was very useful to help me learn about how to increase the way that search engines can find a businesses content. First it talked about how search engines work. Search engines have blended results which mix in images, videos, and articles together. One thing it said to focus on was to create relevant content to people trying to find you. Focus on tags which are relevant. Keywords can be long or short. First businesses should look at what tags are relevant to their industry. A business should not be too broad because it can have too much competition and it should not be too specific because it may not be able to be found by users. It went into the way that search engines evaluate websites and how they use the code of a website to optimize the content which is searched on their search engine. Search engines must understand how the website works and where the content is so in order to be useful on a search engine a business must make their page clear and make everything easy to find. The performance of all of this can be found on google analytics   and this can help businesses understand how they are doing and if they need to change something. This can help businesses to monitor and stay relevant and they should always be keeping up with the industry. It also covered how to use bing analytics to see how your business is doing in both search engines.  It also covered how to leverage social media to get business content to get them to be able to see content and to put follow buttons which you are trying to cover. They also covered how to utilize links a business want to have a lot of their links posted on their website but more importantly be on a page which is popular and be relevant to the content which is posting. This was very useful because it helped me understand how search engines are used in order to increase the success of a business.

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