Aaron Rodriguez
Marketing 3800: Social Media Marketing
NIcholas Pendarvis
February 16,2018

Online Marketing Foundations
This Course covered many topics which were helpful. The main things it said to focus on was the mission statement, value proposition and elevator pitch. Interestingly the elevator pitch was very important because of the way that social media works and the limited amount of characters on those sites. It covered a couple of formulas that were useful such as cost per acquisition and lifetime value which help businesses understand how the money that they are spending  is going towards advertising. This lead to the highlighting of the use of analytics and how to monitor them on google analytics.Another thing that it covered was how to find web designers as well as app developers. One thing it made very clear when coming to finding the people to help you is to do your research on them and look at their previous work. Other good content that was provided was on website pages was to help grab people's attention such as using teaser pages, squeeze pages, infomercial pages and viral pages. The most interesting thing was the teaser pages because before I thought you should direct people directly to a homepage but that may overload a user. One of the most useful formulas that it taught me was the key performance indicators. These can tell what is working and what is not working when it comes to content you are posting. One thing it can help with is decreasing the bounce rate, which is the rate which people look at a page and leave. Businesses look to complete a task and decrease the bounce rate so they need to reach their audience within seconds. The final thing that was very useful was the use of social media. Social media can be used based on the audience on the page. Each social media connects to a specific demographic which is important based on who someone is trying to target. These videos were very important to helping me learn more about how to use the internet to help drive business success

Comments

Post a Comment

Popular posts from this blog

Aaron Rodriguez Marketing 3800 Nicholas Pendarvis February 10,2018 Stars React to Big Moves The use of social media in sports is very active especially when it comes to fans interacting with a brand or organization.This is largely seen in large metropolitan areas such as Los Angeles. Consumers are able to speak their minds on all aspects of the organization and talk about their preferences and dislikes about an organization. This is prevalent when it comes to consumers who are stars themselves. Stars naturally have vices that will be heard but social media allows them to have their thoughts to be able to be heard at a  moments notice. This article shows how the rapper Ice Cube was able to share how he was not happy about the trade between the Lakers and the Cavaliers. This piqued my interest because it illustrates how social media creates a platform where stars as well as average fans can put in their opinions and talk about how they feel about where an organization is g...
Read more
on site and off site optimization  off-site optimization  on-site indicators  media tags  codes embedded in a web page  title tag  an html log that defines  meta tags, title tags and meta description  off-site optimization  off-site indicators  information used by web crawlers to accurately index websites that is not found on the actual site itself  SEO tactics  whole hats ( ideal SEO practices)  provide good quality content with the best use of keywords and tags and earned tactics of reputable sites  social media optimization  the overarching goal is to increase the likelhodd that others will share an promote social media contact on site tactics  click bait  humor hook  controversy hook  resource hook  research social entertainment and play theory  play as power  what is a social game  social games  multiplayer compet...
Read more
where does social media marketing planning fit business objectives marketing plans IMC plan Social Media Marketing plan stages of social media marketing maturity trial phase transition phase strategic phase- firm utilizes a formal process to plan social media what are the steps in social media marketing planning good plan characteristics understand the marketplace establish clear measurable goals Step 1: Situation Analysis review firms environment and SWOT analysis good questions to ask are there links between direct strategy and social media what activities can be tied to social media what resources can be directed to social media is the organization prepared for social media who are our customers who are our competition what key trend may affect our decisions step 2: objective and budgeting   task ( what is to be accomplished quantity ( how much) time ( by when) budgeting methods percentage of ad spend method competitive party method ob...
Read more